Page 44 - the SyI Quarterly 8

Our Corporate Partners

Marketing Your Security Company in
Marketing Your Security Company in

a Pandemic & Post-Pandemic World
a Pandemic & Post-Pandemic World

By Shivanshi Sharma

Digital marketing has never been more important.
The security industry itself is a constantly evolving
and growing market, throw in a pandemic and the
market becomes further complex and competitive.

This is where your company’s digital presence
can make your brand stand out and give you an
opportunity to stay connected with your target
audience.

Although digital marketing can seem intimidating,
thanks to the marketing jargon (like algorithm,
impressions, pay per click), it is much easier and
rather a necessity to adapt to the newest practices
and implement within your businesses. Here are
some quick tips that could help your security
company kickstart its digital marketing –

Website
This would be the first place that any prospective
client would visit to learn anything about your
business. Let us start by making sure the website
is up-to-date, easy to navigate and not too
crowded. You can also make your company name
pop up higher in google search results simply by
adding keywords and phrases like ‘private security
services’ and ‘security guards’ to your website.
Furthermore, you could specifically attract local
customers by weaving your city or town names
into your content. For instance, if your website
says that you are ‘the oldest cyber security
company in Birmingham,’ it could be one of the
topmost results when someone is searching for a
security service in the West Midlands.

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