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                                                              amounts of demands were for the swap of
           Furthermore, regarding Afghanistan and Mali,       prisoners. Therefore, there is a high likelihood
           these cases accounted for the longest periods      that a terrorist organisation will make demands
           held in captivity (five years and five-and-a-half   towards governments. A ¼ of the demands
           years respectively). This suggests that the longer a  also incorporated a ransom of a significant sum
           hostage is held, the more likely they are of being   (i.e. millions). Two points are worthy of note
           released.                                          regarding the payment of ransoms. Firstly, they
                                                              are generally never paid at the opening offer and
           The POL videos varied in length from 12 seconds    will be reduced by negotiation. Secondly, all of
           to almost 19 minutes. The longer videos tended     these demands are in the region of what is known
           to involve a much more advanced production,        in the trade as an ‘unrealistic demand’; that is one
           incorporating propaganda and news footage from  where only a government would be able to pay
           a political dimension.                             due to the size of the demand. Empirical evidence
                                                              suggests that both sides know it is illegal to pay
           In terms of outcome, there was no difference       ransoms to terrorist groups in any event, so it is
           whether the hostages were shown alone or           possible that the hostage takers’ intention is to
           together (in cases where multiple hostages were    demand an unrealistic amount and then use this
           taken).                                            as justification to kill. This tends to suggest that
                                                              a realistic demand (i.e. money) would probably
           14% of the sample in the POL videos were shown     signal an intent to release the hostage whereas
           as on their knees in a pleading state. Of note, all   something totally unrealistic (i.e. US out of Iraq)
           hostages in these videos were killed.              would lead to death.

           JNIM in Mali were noted to have significantly      Positioning was another factor of note. All POL
           improved their POL productions in the last six     videos examined where the hostage was filmed
           years to a very professional output. It is unknown   kneeling were killed. This would tend to suggest
           whether this is a strategic imperative or could    that where a POL video is shown and the hostage
           be answered by access to better equipment and      is filmed on their knees (and in a pleading,
           applications that are now available.               submissive manner), that the outcome may be
                                                              more likely to be death.
           It was rare to see hostage-takers delivering
           a narrative alone and without the hostage in       The majority of videos showed the hostages
           view. Only two cases from the sample fitted this   alone. Where the hostage-takers were seen in
           category. They were both ISIS videos from Syria    the videos then there was found to be a higher
           cases and depicted the same hostage-taker. Both    likelihood of death as the outcome.
           cases ended in death.
                                                              The study did find a relationship between death
           39% of the sample analysed involved armed and      as an outcome with the hostage taker(s) shown
           masked hostage-takers being depicted in the        in the video, weapons pointed at the hostages,
           videos. Of those, 75% ended in the death of the    deadlines being given (for the demands), threats
           hostages.                                          made and the wearing of orange jump suits.
                                                              Again, a significant proportion of the video
           Half of the videos involved at least one hostage   containing hostages wearing orange jumpsuits
           being killed.                                      were from the ISIS videos, with one further in an
                                                              Iraqi POL video.
           Discussion

           The results identify a causal relationship albeit
           a significant positive relationship. It should be
           apparent to the reader that this will be taken
           into context within the whole context of the
           investigation and circumstances at that particular
           time. Political relationships and snapshots in
           time play an important part of any response
           mechanisms as well.

           The content analysis characteristics add to
           the understanding of investigators. Demands
           were predominantly directed at governments
           (92%) and were political in nature. Significant


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